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AgVetLink: Number 57, August 2006

Labelling Guide Changes

Radio advertising

The ACVM Labelling and Advertising Guide for Veterinary Medicines Requiring Registration has been amended in Section 3.10, Registration Statement. The section now reads:

Every advertisement for a registered trade name product must contain the registration phrase:

“Registered pursuant to the ACVM Act 1997 No....” with the registration number to be included in the phrase.

In the case of radio advertisements, where it is difficult for the listener to retain a letter/number sequence, it is considered acceptable to exclude the registration number from the above statement so it will read: “Registered pursuant to the ACVM Act 1997”.

Advertisements in print must include the full registration statement with the registration number. Advertisements in all other media (television, website etc.) that contain a visual component must include the full registration statement, including the registration number.

This change has been made because it is considered that reading a list of registration numbers rapidly does not provide the consumer with retainable, useful information, especially in circumstances where a number of products are being advertised together. The requirement for providing registration numbers has not changed for any other advertising media.

Hormonal growth promotants (HGPs)

The ACVM Standard for Distributors of Hormonal Growth Promotants is currently undergoing review. A draft version will be available for consultation shortly.

In the meantime, the annex of the labelling guide (Section 9: Hormonal Growth Promotants) has been amended to include an additional labelling statement requirement for the labels or package inserts of HGPs. The new statement is:

“This product must not be used in cattle producing or intended to produce milk for human consumption”.

The statement has been added to make it clear that these products must not be used in cattle producing milk for human consumption. This is an important requirement because such use could jeopardise New Zealand’s trade in dairy products.

The labelling guide is available on the website (http://www.nzfsa.govt.nz/acvm/publications/labelling-guides/vet-medicines/index.htm).