- PDF Version (458K) - Print Friendly - Help

AgVetLink: Number 59, December 2006

Animal health industry promotes fair advertising

The Group congratulates the animal health industry on its newly agreed initiative on self-regulation of standards for advertising veterinary medicines, FAIRad (Forum for Animal Health Industry Regulation of Advertising).

FAIRad, which is based on the Researched Medicines Industry Association’s code of conduct and other overseas models, was launched on 30 November. It aims to ensure users that they can be confident in claims and information presented in promotional material such as advertising and sales materials. The initiative will encourage high standards and self-regulation of promotional activities of animal health companies, distributors, veterinary practices and other animal health retailers.

The FAIRad board has been established with representation from the three participating industry bodies: the New Zealand Veterinary Association, ARRPA and Agcarm. The board’s role is to set and maintain the standards defined in the code, ensure it keeps pace with the promotional environment, process complaints through the complaints committee and ensure that all resolutions are communicated to the industry and the public.